High Tech Industries


Business Environment

LG Display, a global leader in the display industry, has set its sights on becoming the top display company in the world. The company's products range from small displays in monitors and laptops, to medium and large displays in TVs and mobile phones. With cutting-edge technology and exceptional marketing strategies, LG Display has established itself as a dominant player in the global market. In addition, the company places a strong emphasis on research and development, investing heavily in next-generation displays such as OLEDs and flexible displays, to ensure they remain at the forefront of the industry.

Project Background & Goals

As a leading player in the global display panel market, LG Display is constantly pushing the boundaries of technology and marketing capabilities in the small, medium and large display fields for laptops, TVs, and mobile phones. The company's focus on continuous research and development, and investment in next-generation displays such as OLEDs and flexible displays, positions it as a forerunner in the industry. With the fast-paced nature of the electronic product market, consumers are always looking for the newest and most advanced products, leading to a rapid obsolescence of older products. To stay ahead of the competition, LG Display has adopted the slogan "Speed is Everything" and implemented a company-wide Supply Chain Management (SCM) project with the goal of "fast responsiveness." This approach prioritizes timely delivery and meeting customer's urgent needs over price competitiveness, allowing LG Display to increase its market share and secure its position as the global No.1 display company.

Return on Investments

Zionex developed the GSCP (Global Supply Chain Planning) system, a comprehensive solution that streamlines supply chain planning across all facets of LG Display's TV and monitor division, from domestic and international panel module factories to production, distribution, and supply planning. This system enables all company departments, including sales and purchasing, to work collaboratively and efficiently, with a singular focus on meeting the needs of customers. As a result of implementing this system, LG Display has achieved optimal inventory management, reducing the need for costly and inefficient emergency transportation by nearly 80%. The GSCP system has become a critical component in enabling LG Display to remain competitive in the global market and achieve its goal of being the top-performing display company.